In a world where conscious travel is no longer a niche but a necessity, Beyond Green — a global collection of the planet’s most environmentally responsible hotels and lodges — is redefining luxury through the lens of sustainability. Curated under the visionary guidance of Preferred Travel Group, Beyond Green represents a powerful commitment not just to exceptional guest experiences, but to environmental preservation, cultural heritage, and community empowerment.
Saurabh Rai, Executive Vice President for South Asia, Middle East & Africa at Preferred Travel Group, encapsulates this ethos: “Sustainability is at the heart of everything we do at Beyond Green. Our commitment to sustainable travel aligns perfectly with our parent company’s broader goals, particularly with the launch of Preferred Travel Group’s Climate Action Plan. This plan is a crucial initiative for mitigating the impacts of climate change within the tourism sector.”
Indeed, the Climate Action Plan, launched in late 2023, outlines a bold vision: to reduce carbon emissions by 50% by 2030 and reach net-zero by 2050. It focuses on five key principles — Measure, Decarbonize, Regenerate, Collaborate, and Finance — turning sustainability into a strategic imperative rather than a feel-good tagline.
Global growth with a Green Heart
2024 marked a pivotal year for Beyond Green, which expanded its sustainable hospitality portfolio to over 50 properties across 22 countries. Each new member is carefully vetted against three core pillars: environmentally friendly operations, conservation of natural and cultural heritage, and contributions to local communities.
Among the standout properties:
- The Leela Palace Bengaluru and The Leela Palace Udaipur, India – exemplars in urban and heritage luxury that focus on renewable energy, water conservation, and sustainable sourcing.
- Suryagarh, Jaisalmer, India – a desert oasis blending traditional Rajasthani architecture with low-impact design and community-centred practices.
- ARTEM Asturias, Spain – a boutique mountain retreat integrating local craftsmanship, biodiversity protection, and cultural immersion.
- Dromoland Castle Hotel, Ireland – a storied estate that balances old-world elegance with modern eco-practices.
- Bio- and Wellness resort Stanglwirt, Austria – a wellness-focused alpine resort that has long embraced green architecture and farm-to-table dining.
- ENVI Sisini Serengeti, Tanzania – an eco-luxury tented camp offering front-row seats to the Great Migration with minimal environmental impact.
Seema Roy, Area Managing Director for South Asia, Middle East & Africa at Preferred Travel Group, notes, “We’re thrilled to expand our portfolio and forge new partnerships that offer travellers more meaningful ways to explore the world – ensuring that these experiences benefit both people and the planet.”
A Powerful Partnership for purposeful travel
A highlight of 2024 was Beyond Green’s expanded partnership with andBeyond, a brand globally revered for its conservation-driven luxury lodges and immersive safaris. This collaboration brings 23 new andBeyond properties into the Beyond Green portfolio, including:
- andBeyond Punakha River Lodge, Bhutan
- andBeyond Phinda Forest Lodge, South Africa
- andBeyond Ngala Tented Camp, South Africa
These properties further Beyond Green’s commitment to conservation and community, offering curated itineraries through the Plan Your Trip program — a bespoke travel service for those seeking deeply enriching, sustainable journeys across Africa, Bhutan, and the Americas.
Loyalty with a ‘Lighter Footprint’
Even sustainability-savvy travellers can enjoy the perks of luxury through I Prefer Hotel Rewards, a loyalty program with over 5 million members. Complimentary to join, it offers points, reward certificates, and elite status at 600+ hotels worldwide — many of them part of the Beyond Green network.
As the travel industry works to minimize its environmental footprint, Beyond Green isn’t just a portfolio — it’s a movement. A movement that proves luxury and responsibility are no longer mutually exclusive. Through innovation, collaboration, and unwavering purpose, Beyond Green is building a future where honeymoons, holidays, and hotel stays don’t just create memories — they make a meaningful impact.
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